Subway Diet

Jared Fogel the mastermind behind the subway diet plan has stated that he was able to lose over 200 pounds by following this concept. This diet plan received immense publicity during early 2000 due to a widely marketed promotion campaign done by the Subway restaurant chain. Those following the subway diet have replace 2 of their daily meals with subs from the restaurant chain.

According to Jared Fogle, he weighted almost 425 pounds or 193 kg when he was at his junior year at Indiana University. Since the physical exercise he received was inadequate Fogel ultimately started worrying over his health and wanted some professional medical advice. It is there he understood that if he didn’t do something to lose weight immediately, his physical condition was in grave danger. This encouraged him try different things in attempting to reduce weight. After failing again and again, he supposedly wanted to try out something new and decided to attempt a subway diet, eating sandwiches as a substitute for major meals of the day.

He substituted dinner and lunch daily with subs that were available at the subway restaurant that was near his college apartment after walking the 2.4 km (1.5 miles) distance to the restaurant. In addition to subs, he also had baked potato chips and diet soda from the restaurant. Fogle apparently reduced his daily calorie intake to nearly 900 calories from an initial daily calorie consumption of 10,000 and this rapid decrease in turn helped him to lose 245 pounds or 111kg, in just one year. Therefore, a subway diet aided Fogle to successfully lose a significant amount of weight in a comparatively short time period.

The story about Fogel and his subway diet which was initially written by Ryan Coleman one of Fogel’s friends was published in the Indiana Daily and was republished in the Men’s Health Magazine under the topic “Crazy Diets that Work”. The account of the subway diet eventually reached Bob Ocwieja, a Chicago Subway owner, Richard Croad ,the Subway’s Chicago advertisement agency’s creative director and Barry Krause,owner of that agency . Subsequently, they traced Fogle and after verifying his story that decided to carry out a regional advertisement campaign which included Fogle describing his story. The advertisement about the subway diet at the start was aired regionally and after sometime Subway decided to air it nationally. This advertisement campaign was a massive success and as a result, the subway’s sales increased by 18% during the following year.

Jared Fogle or The Subway Guy, the creator of the subway diet plan, now works for the restaurant chain. He travels the country advertising the positive effects of healthy diets.